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Heineken has launched an initiative to work with the independent sector to grow sales of its beer and cider. Its For Your Convenience campaign aims to help retailers improve their range and displays in order to increase profits.
Coors Light is to receive its biggest-ever marketing push with the launch of a 3.5m advertising campaign today.
Diageo Ireland and DDB are launching a campaign for bottled beer brand Budweiser in a ground-breaking new ad set to hit screens today.
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