Capital FM radio presenters Johnny Vaughan and Lisa Snowdon star in the first TV ad for Kraft's Belvita Breakfast biscuits, which were launched in January.

The 30-second ad, airing for four weeks from now, features the bubbly duo eating breakfast in the studio. A rushed Vaughan struggles with his bacon butty while Snowdon calmly enjoys a pack of Belvita.

Press ads will also run in women's magazines.