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Heinz is kicking off its first TV advertising for the Squeeze & Stir range it launched earlier this year.
This July, Jaffa Cakes launched its biggest digital effort yet. Activity centred on two microsites, 'Cult of Jaffa' and 'The Jaffa Cake Broadcasting Corporation' - one inviting fans to help protect Jaffa Cakes from the likes of the House of Garibaldi, the other a spoof news site, and both fully ...
Own label is having its cake and eating it, but in the biscuit barrel brands are on top with the upshot that biscuit sales are outgrowing those of cake. Samantha Lyster reports
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