Bernard Matthews is spending £2m on the next phase of its brand rehabilitation campaign, following the outbreak of avian flu at one of its farms earlier this year. The Turkey for Today campaign will focus on the brand's cooked meat range and highlights the versatility and nutritional benefits of the meat. A TV ad will run throughout August and October and shows a week's worth of meal ideas using Bernard Matthews turkey breast slices. National radio adverts will concentrate on lunchtime meals and the brand's frozen range. Celebrity mum Sharron Davies has been drafted in to support the brand, along with nutritionist Dr Carrie Rexton. The two will feature heavily on the campaign website,, and appear in new recipe and information booklets, one million of which will be given away on-pack.