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Walkers appears to have finally unlocked the key to selling healthier crisps, as year-on-year sales of its wholegrain snack Sunbites rocketed 74% last month following a brand revamp. In 2010, PepsiCo pledged to deliver 1.7 billion...
A tongue-in-cheek whistlestop tour of the life of a Walkers crisp will be told in a new TV ad designed to flag up how it is made from British potatoes, Sunseed oil and seasonings free from artificial colours or preservatives. The ad which will air...
Gary Lineker is to take a back seat in the latest ad for the Walkers range following a brand revamp. The former England striker has been associated with Walkers for almost 20 years.
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