Bulmers' new TV campaign reveals the cider maker's new strapline 'Releasing the British summer since 1887'. Breaking on Monday, the ad will feature a workforce of sideburn-sporting, industrial-armoured suit-wearing workmen who create a summer's day using machinery inspired by steampunk an artistic genre that celebrates Victorian steam power with sci-fi elements.
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Campaign Trail: Bulmers goes steampunk
2010-07-31T00:00:00+01:00
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