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Molson Coors has revealed its first push for female-friendly beer Animée, which was launched in July. The posters part of a £2m marketing investment will initially be placed close to shops selling the beer. Further support will include PoS…
Some say the ailing economy has merely heightened the already conservative stance of the alcoholic drinks industry. Is this fair?
Pub landlord Al Murray will need a new catchphrase if the latest NPD from Molson Coors does its job. The brewer is hoping it will be more beer and less 'white wine/fruit-based drink for the lady' after it rolls out its female-friendly...
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