Fab ice lollies are to get a £1m marketing push as owner R&R Ice Cream brings back its Design a Fab Den campaign this week. This will be the third year R&R has run the on-pack, roadshow and national print campaign, which asks children to design the den of their dreams. The Fab campaign tour bus will visit 42 retailers this spring, 28 more than last year.
Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
- Read more stories
- Receive daily newsletters
- Comment on stories
Related articles
- News
Goodfella’s hits NY to promote improved pizza
Goodfella’s has ditched its Pizza Fairy mascot in the new ad campaign for its revamped pizza range.
NewsTesco takes Chokablok into Magnum territory
Tesco's Chokablok ice cream has taken another step towards becoming an established brand by muscling in on Magnum's territory with the launch of premium ice creams on sticks. The Belgian chocolate-coated Chokablok on Sticks will launch...
- News
Another new look for Goodfella’s pizza lines
Goodfella's is overhauling its frozen pizzas range again as it looks to take the brand back to its roots and stem a sharp decline in sales. Sales of the Northern Foods brand have fallen 17.3% over the past year [Nielsen 52w/e 6 August...
No comments yet