Fab ice lollies are to get a £1m marketing push as owner R&R Ice Cream brings back its Design a Fab Den campaign this week. This will be the third year R&R has run the on-pack, roadshow and national print campaign, which asks children to design the den of their dreams. The Fab campaign tour bus will visit 42 retailers this spring, 28 more than last year.
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Campaign Trail: Comeback for fab den drive
2009-04-18T00:00:00+01:00
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