Drinkers are being encouraged to adopt the laid-back attitude of the typical Aussie bloke in a new TV ad for Foster's. With the strapline 'Get some Australian in you', the six-month push kicks off next week with two ads - Backpacker and Deep Sea - featuring Aussies chilling out amid stressful situations, in a submarine and in the jungle, thanks to a can of the S&N lager.

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