The Dolmio family returns to the small screen next week to support the brand's new Best Ever range of pasta sauces. The TV advert, which forms the key part of a £4m campaign behind the July product launch, features the famous family communicating the newcomer's authentic credentials and its high tomato content. It shows Mama Dolmio cooking a bolognese meal surrounded by heaps of ripe tomatoes, with the end frame using the strapline: 'When'sa your Dolmio day.' The 30-second execution is targeted at busy mums looking for better-for-you options for their children and will be on air until the end of October. Brand owner Mars Foods is also adding a limited-edition Seasonal Bolognese Extra Winter Vegetables recipe to the portfolio in time for the colder months. The new addition will be available until March priced at £1.69 for a 500g jar.