Budget: £1.8m
Manufacturer: Dr Oetker

Dr Oetker has overdosed on the Gallic message in the recent campaign for its French-inspired frozen baguette Bistro. The ad, which is airing from this month, shows a young couple enjoying the French-style baguette on a sunny day on their balcony at home. They are joined by a French accordion player, who is told to get lost as the couple say the Bistro product is French enough for them.

Birds eye

Budget: £21m
Manufacturer: Unilever

Restaurant critic and TV presenter Richard Johnson stars in Birds Eye's campaign to demonstrate that frozen food can be as good, if not better, than its chilled counterpart. Three TV executions are running, focusing on its burgers, salmon and general fish, as well as poster ads that show a carrot half encased in a block of ice, demonstrating how chilled food goes off, while frozen stays fresh.

Oven Chips

Budget: £1m
Manufacturer: McCain

McCain has kicked off a nationwide campaign to remind people about the simplicity of its potato products. A £1m poster campaign shows the journey of potatoes growing in the ground through to becoming oven chips. A major TV campaign, breaking in September, will reinforce this message. Posters carry the tagline 'It's all good', to emphasise that McCain uses only natural ingredients.