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Birds Eye has taken a leaf out of a well-known tea brand's book by launching a microwaveable frozen rice that's cooked in a pyramid shaped bag. Rolling out this month, the Rice Fusions range of rice and vegetable dishes cooks in three...
Premium jam maker Wilkin Sons has launched its first ice cream, made with fruit that is usually used in its Tiptree branded conserves. The line-up comprises Little Scarlet Strawberry Conserve, Tawny Orange Marmalade and Lemon Curd...
Seachill has launched a chilled rival to frozen cook-in-the-bag ranges from Birds Eye and Young's in a bid to take sales of its The Saucy Fish Co brand to 10m in its first year.
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