First a polar bear is found lurking inside a freezer in Birds Eye's current TV push and now Dr Oetker has followed suit with its new £1.5m TV ad for Fruit Deli.

The ad, which is running now, shows a woman opening her fridge door to discover a man standing inside with a mound of fruit. He hands her a tub of the fruit dessert, which was launched by Dr Oetker in May as a healthier chilled dessert.