GlaxoSmithKline is ploughing £2.1m into supporting the launch of its new Aquafresh Extra Care mouthwash range with a campaign positioning the range as suitable for children and adults alike.

It is being joined on shelf by a new alcohol-free version of Aquafresh Extreme Clean Purifying Mouthwash in Tingling Mint, Spearmint and Mint Breeze variants (rsp: 2.99 for a 500ml bottle).