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GlaxoSmithKline is extending the Aquafresh brand with a toothpaste that claims to protect teeth above and below the gum line. The company hopes Aquafresh Ultimate (rsp: 1.79) will grow the mid-market between standard pastes retailing for...
GlaxoSmithKline has struck a deal with cinema chain Cineworld to screen a 10-minute show promoting Aquafresh kids toothpastes. Under the sponsorship agreement, which runs from this month until the end of the year, the 10-minute show will…
A range of children's oral-care products is joining the Aquafresh portfolio, backed by a £2m marketing spend. The Aquafresh Children's Range forms part of brand owner GlaxoSmithKline Consumer Healthcare's strategy to strengthen its family...
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