Old Speckled Hen is targeting fans of Top Gear and Del Boy with its TV debut sponsoring bloke-friendly TV channel Dave. The Greene King ale is sponsoring programmes from this month as part of a £3.6m package for 2009, in a move the company believes will reach 25 to 44-year-old men. The campaign will show a fox searching for a hen, encountering celebs from Dave's popular shows along the way.