Bad weather last winter had soup makers rubbing their hands in glee, but they didn’t take their foot off the NPD gas. Hannah Stodell looks at a category brimming with innovation
The soup market has grown by 9.1% in the past 12 months, up £47m in real terms. The main driver remains price, but there has also been a significant impact through buyers purchasing more often and buying more per trip.
Tesco has shaken up its chilled toddler meals by delisting Annabel Karmel’s lines and making Little Dish its exclusive brand. Distribution of Little Dish’s chilled ready meals has been increased from 450 to 800 Tesco stores and the…
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