Gillette is launching the largest ad campaign in its 108-year history, featuring sporting superheroes Tiger Woods, Roger Federer and Thierry Henry. The campaign, which kicks off on 18 January, features the tagline 'Prepare to be your best today' and includes TV ads along with print and outdoor campaigns. Although it would not disclose the total investment for the multimillion-pound campaign, a spokeswoman confirmed: "Champions is the biggest sports marketing campaign Gillette has ever launched." Previous global campaign budgets are understood to have topped £60m. To support the campaign, Gillette is offering a value pack with four Fusion blades and a free manual razor, with an rsp of £7.49. News of the signings to replace David Beckham as the faces of Gillette was first leaked early last year, but this is the trio's first campaign.