A £1m print and outdoor campaign, which kicks off next month, will carry the strapline 'No one grows ketchup like Heinz', and is designed to reinforce the tomato credentials of the red sauce.
A £2.7m TV push will follow in May and focuses on the three-strong gourmet Heinz Tomato Ketchup with a Twist range, which is set to appear on shelves next month. The commercials are targeted at mothers who want reassurance they are providing quality food.
"This campaign reinforces the quality of tomatoes going into the nation's favourite ketchup. It is important that we remind mothers of the message at the heart of Heinz Tomato Ketchup," said marketing manager, Caroline Clarke.