Horlicks is welcoming another harsh winter with the return of its Made For Evenings TV campaign.

GlaxoSmithKline has invested £3m in the push, which runs throughout the winter and encourages consumers to unwind at the end of the day with a mug of Horlicks.

An on-pack competition will offer prizes for consumers "to relax with" such as iPads and digital radios. Horlicks' director Steph Holland said last year's Made For Evenings push boosted overall brand sales by 17% [Nielsen 52w/e 2 October 2010].