Häagen-Dazs returns to the small screen this month with a saucy TV campaign urging consumers to 'melt together'. The five-week push, part of a £3.2m marketing spend, begins with 'Ballet', when a couple get frisky while enjoying a tub of Häagen-Dazs in the theatre. A second ad will use the same 'melt together' strapline. They mark the first new adverts in four years for the General Mills-owned brand.