Brian Blessed will be booming from TVs from this week as he takes centre stage in a new campaign for Greene King's Abbot Ale. The Classic Tales From A Classic Ale ad features Blessed enjoying a bottle of Abbot while telling time-honoured jokes in his larger-than-life manner. Showing now on blokey TV channel Dave, the 11-week push is expected to be seen by more than a million 35 to 54-year-old men.

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