Jack Daniel's is trucking its European mobile bar to the Isle of Wight Festival next month the authentic US tanker's first UK visit.
As well as drinking the Tennessee whisky in the truck, which transforms into an old No.7 bar, festival goers can top up on some Tennessee home cooking.
The bar first toured festivals in Europe last year as part of the Bacardi Brown-Forman brand's strategy to link with the music scene.
As well as drinking the Tennessee whisky in the truck, which transforms into an old No.7 bar, festival goers can top up on some Tennessee home cooking.
The bar first toured festivals in Europe last year as part of the Bacardi Brown-Forman brand's strategy to link with the music scene.
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