Jordans Cereals is to encourage more men to take an interest in their diet with its Men and Muesli campaign, launching this week. It is linking up with England Rugby World Cup winner Mike Tindall to communicate the message that men shouldn't shy away from healthy foods through the website,, which will include tips on healthy eating. "I am delighted Jordans has asked me to be involved," said Tindall. "Further education on healthy eating should be available for men ." Research carried out for Jordans by YouGov showed that 76% of men believe that in a relationship a women influences what a man eats. The survey also found 64% of 18 to 24 year-olds believe a role model, such as Tindall, would have a positive effect on the diets of British men.