The commercial forms part of a £5m push that includes press and online advertising and sampling.
It builds on the brand's familiar theme of encouraging young women to enjoy a little bit of what they fancy. The new ad shows women relaxing and sharing the chocolate in 'girl power' situations. It carries a similar tone to previous campaigns.
"The campaign is fun, cheeky and irreverent," said Mark Joules, customer marketing manager. "Kinder Bueno is perfect for a light but indulgent treat, so it can be exactly what the ad says.
The ad hits screens next Friday (16 February) and will be on air for 15 weeks.