Reckitt Benckiser is preparing for the cold and flu season with a £7m campaign for its latest piece of Lemsip NPD.

The new Lemsip Max Lemon Flavour Tablets (rsp: £3.99) hit shelves this week and are described by Reckitt as the first cold and flu remedy designed to be swallowed as a tablet or dissolved as a hot drink. The £7m TV and radio push will run from autumn and highlight the "two-in-one solution".