Five lads with matching lumberjack shirts, ginger wigs and fake moustaches have been recruited to star in the TV debut of Brothers Drinks' Pear Cider. In the ad, the drink inspires the lads to don the outfits to attract five equally identikit pink-clad ladies. The 30 and 10-second ads will run for two months from 1 June on terrestrial and satellite channels as part of a £2m campaign for Brothers Drinks in 2009.