Unilever has banished bikini babes in favour of Top Gun-style bro-mance in its latest Lynx TV ad. The brand hits TV on 12 July in an ad inspired by the movie, and is part of a £3.5m push for Lynx Dry+ Sensitive.

Viewers see two "pilots" ascend with their arms stretched out as wings before one of them scratches an underarm and starts plummeting downward. The push includes cinema and outdoor ads.