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Nestl is extending its sharing bags into Milkybar Giant Buttons, Rolo and Smarties this month. New love to share branding will run across the range (rsp: 1.89), and will be supported via a 2m above-the-line media campaign from 19 January.
Rowntree's Fruit Pastilles, Randoms, Smarties Hexatubes, Milkybars and Milkybar buttons will be offered in 35p price-marked packs from next month. The offer, which will run while stocks last, was designed to boost sales in smaller retailers, said...
Nestl has launched a Milkybar for adults and is supporting the new line with a 7m advertising campaign featuring some rather older-looking Milkybar 'kids'.
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