The Milkybar kid is back in town with the return of the Montage advert. Nestlé has invested £1m in re-running the nostalgic TV ad, which features clips from previous Milkybar Kid campaigns and was last on screen in 2006. Since the beginning of 2009, Milkybar's share of the kids and sugar impulse market has been at its highest since October 2007 [Nielsen]. The ad will run for four weeks from 4 May.