Chicago Town Takeaway is back on TV with a £1.4m campaign offering shoppers their money back if the pizza doesn't live up to its claims. The ads, airing during The X Factor and Emmerdale for a month, will carry the 'Voted tastier than Domino's and Pizza Hut' strapline. They will be supported by door-drop money-off vouchers. A similar campaign in April added £1.3m to sales, said Chicago Town.

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