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Wall's Viennetta is venturing into the premium end of the ice cream market. Viennetta Selection Biscuit Caramel (rsp: £2.49) contains vanilla and caramel ice cream with layers of caramel on a biscuit base. Wall's brand manager Naomi...
Although there is a widespread perception that Ben Jerry's is always on offer, it is not the most heavily promoted. In 2009, Unilever's Wall's umbrella brand ran the most promotions (476 of them), followed by Nestl (428).
Booker is to launch a hand-held ice cream under its Euro Shopper own-label range this month. The Euro Shopper Classic, a vanilla ice cream coated with Belgian chocolate, is price-marked at 49p and will provide a profit on return of...
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