Müller Rice is billed as a 'tasty any time of the day snack' in a new TV campaign for the chilled pot desserts brand. Two 30-second ads that kick off next week feature Müller Rice consumers talking about why, and when, they eat the product and the lengths they have to go to secure a pot in their own homes before it gets eaten by someone else. The TV push will be supported by press ads in women's titles.