Müller UK is raising the profile of its Cadbury Twin Pots lines with a £2m marketing programme, including consumer press advertising aimed at 25 to 55-year old women and a one million pot-sampling campaign through the multiples.

The More Chocolate Than You Can Shake A Spoon At press campaign features each of the three biggest-selling Twin Pot lines - Flake, Buttons and Chunks - and is the longest-running campaign since the brand's relaunch in 2006.

Müller said 7.7 million women - 63% of the target audience - were expected to see the ads, which would run in weekend supplements and celebrity weekly magazines including Hello!, Now and Closer until the end of November.