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Heinz is kicking off its first TV advertising for the Squeeze & Stir range it launched earlier this year.
Own label is having its cake and eating it, but in the biscuit barrel brands are on top with the upshot that biscuit sales are outgrowing those of cake. Samantha Lyster reports
Muesli and snack bar brand Alpen is expanding into the burgeoning porridge category. Alpen Porridge, which contains rolled oats, Alpen wheat flakes, raisins, nuts and fruit pieces, is pitched at adults and will be available in three…
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