Nescafé Half Caff returned to TV in April as part of a £2m push to drive awareness among consumers looking to reduce their caffeine intake. The ad focused on the proposition that Nescafé Half Caff has the "rich, full- bodied taste" of regular Nescafé but contains only half the caffeine. The campaign was backed by radio sponsorship with Magic and Wave FM.
Typhoo Budget: £2.2m
Manufacturer: Apeejay Surrendra Group
The importance of a quality cuppa was the theme of a £2.2m burst of TV advertising from Typhoo. The ads, which hit screens in July, highlighted Typhoo's updated look and reinforced the brand's traditional principles of quality, freshness and expertise, from plantation to cup. Filmed on an Indian tea estate, the ads showed how Typhoo ensured care was involved at every stage.
Ciocchino Budget: Unknown
Sipping chocolate brand Ciocchino aims to revolutionise the hot chocolate market this autumn with a sensorial marketing campaign aimed at introducing chocolate lovers to the category. Sampling activity, which will take place in London and at media events, aims to encourage consumers to 'Pause for Pleasure' while enjoying a Ciocchino.