Responsible drinking is the main message in a new TV campaign for Malibu a first for the Pernod Ricard brand.

The three-week campaign, launching next week, sees the return of the same two radio DJs from the rum brand's previous Shake It and Snowflake commercials, which ran earlier this year, but carries a new 'One too many always mess up your head. Always drink responsibly' strapline.

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