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Dutch brewer Bavaria has enlisted Hollywood hell-raiser Mickey Rourke to give non-alcoholic beer a cooler image and knock Beck's Blue off the top spot. The Wrestler star and alcohol-free beer may not be an obvious match, but a new...
The UK arm of Dutch brewery Bavaria has introduced a wheat beer to its portfolio of alcohol-free beverages. Bavaria 0.0% Wit claims to have a uniquely bitter flavour that will meet demand for fuller-flavoured alternatives to sweet,...
Bavaria Alcohol Free cleverly subverts the don't drive and drive message in its new TV ad - which features a beer bottle being used a gearstick.
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