Kraft Foods is ditching its Philly Angels in a TV campaign for the recently relaunched Philadelphia to focus on the soft cheese brand's new 'fresher for longer' claim. The six-week push - part of a £5.5m marketing spend earmarked for the brand this year - focuses on the new oval-shaped tub, which replaced the rectangle tub last month, and the new 'secure lids' that are designed to keep the cheese fresher for longer.