Inspiring the convenience community
Sunny D has returned to year-on-year growth following the decision to slash its fruit juice content and price.
The latest sales data reveals that the move to cut the fruit juice content of from 70% to 15% and its price by 18p per litre...
Sunny D bosses are hailing a 52% leap in sales over the past quarter as evidence the brand has finally turned the corner despite a further slump in its year-on-year figures. Twelve months ago, Sunny Delight Beverage Company slashed the...
Sunny Delight stunned observers in April when it announced it was cutting its fruit juice content from 70% to 15% to allow it to move to a lower pricing position.
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