Ribena is investing £1.75m in its biggest on-pack and poster campaign, giving consumers the chance to win £1,000 every day from July to October.

The text-to-win promotion, which will be on core Ribena lines, is part of a £15m spend on the brand during 2008 and is intended to encourage new customers to try Ribena. The poster campaign kicks off next week and will run alongside radio advertisements and extensive in-store activity. The £140m GSK brand launched its biggest NPD in April with the introduction of a 100% Pure Juices, which it said it hoped would become a £50m brand.