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Carlsberg has signed a three-year deal to become the official beer of Arsenal FC. The tie-up means the Danish beer can feature Arsenal players in its advertising around the world. Carlsberg will be the only beer available in the Emirates Stadium.
Carlsberg has secured the UK rights to Czech beer brand Staropramen. The 5% premium lager, owned and produced by StarBev, joins San Miguel and Tuborg in Carlsberg s roster of world beers .
Carlsberg is now brewing beer that is both better quality and greener. The brewer has introduced new state-of-the-art fermentation technology to the brewing process at its Northampton site.
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