From beach huts to lighthouses, cleaning duo Brenda and Audrey are on hand in SCA's latest TV ads for household towel brand Plenty. The brand will also sponsor Channel 4 show How Clean Is Your House? from August, with ident ads kicking off on More4 next week. The activity is part of a £1m marketing campaign for the brand and will be backed by above-the-line activity including online support.

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