Scottish & Newcastle UK has turned the spotlight on to Foster's Twist in a new TV ad campaign for the citrus beer.

Aimed at reinforcing the image of the drink as a light and refreshing option, the execution is set in a cool beach bar, where two men are relaxing on a sofa - enjoying Foster's Twist.When one of them gets up, he maintains the same laid back stance he enjoyed when seated, and walks at a 45 degree angle, together with everyone else drinking the beer.

The end frame shows a bottle, in a 45-degree position with the line: "Foster's Twist. The laid back lager." The ad hit screens this week, following the launch last month of the beer.