Scrumpy Jack is offering drinkers the chance to win a balloon ride via a tie-in with Virgin Balloon Flights. The on-pack promotion will be backed by the brand's biggest-ever press campaign, with ads in the national press featuring rural scenes and slogans such as 'In Scrumpyshire, this is Rush Hour'. "Scrumpy Jack reminds drinkers of the charm of the countryside," said marketing director John Edwards.

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