The summer holidays have just begun but stationery brand Staedtler is launching its first-ever TV campaign to coincide with the Back to School season.

Staedtler's black-and-yellow-striped Noris pencil is the focal point of the £250,000 campaign, which runs for 10 days from late August. In the ad, a schoolgirl employs martial arts moves as she packs her bag with a Noris pencil and Staedtler coloured pens.

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