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PepsiCo and Britvic have teamed up to develop new Doritos and Pepsi Max lines that are designed to be sold together. The Fire and Ice initiative will involve the launch of a spicy Jalapeño Fire Doritos alongside a cooling lime Pepsi Max,…
Doritos is launching a new TV ad this week to boost cross-purchasing of its chips and dips. Tying in with its Dip Desperado game, the tongue-in-cheek ad filmed in Mexico chronicles the life and times of chip flick champion Esteban Ortega.
Doritos has unveiled plans to get more shoppers particularly gamers buying dips with their chips. According to Doritos brand owner PepsiCo, half the American shoppers who buy chips also pick up a dip, compared with just one in 10 UK...
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