Rock festival regular Gaymers Cider is back for more this spring with a repeat of last year's music marketing campaign. The £5m push kicks off with the Gaymers Camden Crawl on 24 April followed by sponsorship deals with Glastonbury and Reading festivals to connect with its target audience of 18 to 24-year-olds. In a brand first, the cider will have a stage at London's Lovebox festival in July.