Popcorn brand Butterkist is back on the small screen after 10 years. The £500,000 campaign, which kicks off next week, shows a man enjoying the snack in unusual places, with the strapline 'I can't resist Butterkist'.

"Butterkist will always be the ultimate movie companion, but is also perfect as an anytime snack," said Maria Townsend, Butterkist senior brand manager at owner Tangerine Confectionery.