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Britvic is putting the fizz back into fizzy drinks with an aerosol-powered Tango that squirts soft drink into the consumer s mouth. Turbo Tango (rsp: 1.60), which features nitro-fuelled aerosol technology to deliver a foamy blast of orange , is aimed at teenagers.
Britvic is set to cash in on the trick or treat season by declaring itself the "official sponsor" of Hallowe'en. The tongue-in-cheek 'sponsorship' will include limited-edition Tango designs featuring slogans such as "Too much Tango...
Britvic is hoping to inject some fizz back into the on-the-go carbonates category by putting Pepsi Max, Diet Pepsi, 7Up Free and Tango into 600ml bottles.
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