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Looking to bring brand presence to the own-label dominated ambient part-bake sector
Hovis has given its Best of Both brand a revamp and added two SKUs to the range in time for the new school term. Activity is being aimed at parents making lunchboxes for their children, and includes sponsorship of ITV quiz show Holding...
Hovis is to inject some much-needed excitement into the part-baked bread market with a range of rolls and bloomer loaves. The UK's second-biggest bread brand claimed part-baked was dominated by "anaemic-looking baguettes" and that it...
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