Beer goggles by Cupid & Sons and a Party Starter-branded baguette are among six tongue-in-cheek posters in the second phase of Drinkaware's Why Let Good Times Go Bad? campaign.

Backed by £20m of drinks industry investment, the 12-month campaign began this week in time for the start of the new university year and takes a humorous look at ways people can reduce the harmful effects of alcohol.

Topics