Kellogg's has been inspired by the cult comedy movie Anchorman in its £13m new ad campaign for Crunchy Nut Corn Flakes starring comedian Rob Brydon.

The TV push, which started this week, depicts Brydon as newsreader Bruce Bowls who is so preoccupied by a bowl of Crunchy Nut Corn Flakes in the studio that he reads through the bulletin at comically high speed to quickly munch down the cereal.