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Cereal suppliers have upped their advertising spend by more than 10% in the past year, with Kellogg's in particular investing heavily in its Special K, Corn Flakes and Krave brands.
Kellogg's is hoping to revitalise its 90-year-old All-Bran brand by targeting younger women rather than elderly people with digestive problems. Sales of All-Bran, the second-oldest Kellogg's brand after Corn Flakes, have...
The humble Corn Flake is undergoing space-age laser treatment in an outlandish move by Kellogg's to help combat cereal fakery by own-label rivals. The cereal giant, which makes 67 million boxes of Corn Flakes every year in the UK,...
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