'You can't beat an Old Jamaican' is the strapline for the new TV campaign from ginger beer brand Old Jamaica.

In what Jamaica Drinks claims is its biggest spend to date in the UK, Old Jamaica will kick off the new push on 15 June to pull in younger users. The ad features brand character Mr G and his "fantasy life" in Jamaica.

Last year, Old Jamaica Ginger Beer volumes rose 16.5% [Nielsen MAT to 17 April 2010].